Customers Use Social Media – So Should You
The special skills of social customer care00:01:01
Be Responsive with Your Social Media Efforts
Respond quickly to customer inquiries00:03:12
Handle channel pivots gracefully00:02:50
Chapter 1 Quiz
Make a Public Social Media Conversation Private
When and how to move the customer to a private channel00:03:35
Chapter 2 Quiz
Write in a Personal, On-Brand Tone
Use an informal but professional tone00:02:46
Show empathy in your responses00:03:10
Incorporate details the customer has shared00:02:25
Include emojis and gifs in your communication lexicon00:03:09
Chapter 3 Quiz
Use Template for Social Media Responses
Template or free text?00:03:12
Write template that are easy to customize00:02:33
Chapter 4 Quiz
Share Content to Help Customers Complete Tasks
Answer one person and help 100 more00:02:56
Use hyperlinks to make your responses transactional00:02:41
Chapter 5 Quiz
How to Handle Angry Customers
Acknowledge the customer’s anger without blaming your company00:03:40
How to handle harassers or trolls00:04:13
How to respond to low ratings and poor reviews00:03:30
How to apologize sincerely00:02:13
Chapter 6 Quiz
Follow Punctuation and Grammar Rules
Know which writing rules you can break and which you can’t00:03:42
Use abbreviations carefully00:03:06
Chapter 7 Quiz