Social Media Marketing Practical Work Experience Program

Offered by Brand Me 4 Job
Master Key Tools, Strategies, and Practical Skills to Become a Job-Ready Social Media Marketing Professional

Are you passionate about digital marketing and looking to kick-start your career in the ever-evolving world of social media? The Social Media Marketing Training Programme, jointly delivered by Brand Me 4 Job (www.brandme4job.com), offers a hands-on, structured, and career-ready practical training course designed specifically for students, fresh graduates, job seekers, and career changers.

This Work Experience-led online training course focuses on building technical and strategic capabilities in social media marketing, equipping learners with real-world knowledge of essential tools and platforms widely used by marketing professionals and employers today. The course includes access to training manuals, step-by-step guides, and practical assignments that mirror real job tasks, providing a bridge between learning and professional experience.

🔍 Course Overview

Social media marketing is an integral part of any successful digital marketing strategy. With businesses of all sizes leveraging platforms like Facebook, Instagram, LinkedIn, and TikTok to connect with audiences, there is an increasing demand for skilled professionals who can create, manage, and optimise social media campaigns effectively.

This work experience training programme is specifically curated to help participants gain mastery over a carefully selected suite of industry-standard tools used in the field of social media marketing. Through this course, you will learn to plan, execute, and monitor campaigns; analyse performance data; collaborate with teams; and create engaging content that drives results.

The tools covered include:

• Google Workspace / Microsoft Office Suite

• Calendly / Cal.com

• Monday.com

• Prompt Engineering – ChatGPT & AI Tools

• Trello / ClickUp

• Meta Business Suite / LinkedIn Campaign Manager / Hootsuite / Buffer

• Google Analytics 4 (GA4)

• CapCut / Adobe Premiere Rush

• Canva

🎯 Learning Objectives

By the end of this training and internship programme, you will:

• Understand the foundations of social media marketing, from audience analysis to content strategy and campaign execution.

• Develop proficiency in using scheduling, project management, analytics, and creative tools for day-to-day marketing tasks.

• Create and manage professional campaigns across major social platforms including Facebook, Instagram, and LinkedIn.

• Gain real-time exposure to working in a marketing team environment using collaborative tools such as Monday.com, Trello, and ClickUp.

• Master content creation using tools like Canva and CapCut or Adobe Premiere Rush.

• Leverage AI tools such as ChatGPT for content generation, prompt engineering, and campaign brainstorming.

• Use Google Analytics 4 (GA4) to track website traffic and measure marketing success.

• Manage meetings and schedules effectively using Calendly or Cal.com.

• Prepare for marketing roles with real project experience that boosts your portfolio and confidence.

🧰 Tools and Platforms You Will Master

1. Google Workspace / Microsoft Office Suite

Develop essential productivity skills using Google Docs, Sheets, Slides, Gmail, Calendar, as well as their Microsoft counterparts. Learn how to collaborate on shared files, create professional presentations, and manage marketing data in spreadsheets.

2. Calendly / Cal.com

Automate and streamline scheduling for marketing meetings, interviews, and content planning sessions. Learn how to set up appointment slots, integrate with calendars, and manage bookings.

3. Monday.com

Learn to plan and manage marketing projects with Monday.com’s visual dashboard. Create workflows, assign tasks, and track your social media campaigns from start to finish using this versatile project management tool.

4. Prompt Engineering – ChatGPT & AI Tools

Explore the power of AI in digital marketing. Use ChatGPT to generate content ideas, write captions, create ad copies, draft reports, and experiment with prompt engineering techniques to enhance AI responses.

5. Trello / ClickUp

Understand the basics of task tracking and agile project management. Learn how to build content calendars, delegate social media tasks, and track progress using Trello boards and ClickUp dashboards.

6. Meta Business Suite / LinkedIn Campaign Manager / Hootsuite / Buffer

Manage and analyse paid and organic campaigns across social media channels:

• Use Meta Business Suite to schedule Facebook and Instagram posts, run ads, and analyse page insights.

• Operate LinkedIn Campaign Manager for B2B marketing and job-focused campaigns.

• Use Hootsuite or Buffer to schedule, publish, and monitor multi-platform content from a single dashboard.

7. Google Analytics (GA4)

Track website traffic and social media referrals using GA4. Understand user journeys, set conversion goals, and generate actionable insights for improving campaign effectiveness.

8. CapCut / Adobe Premiere Rush

Develop short-form video editing skills for Reels, Shorts, and TikToks. Learn to cut, trim, add captions, transitions, and audio using easy-to-learn video editing platforms.

9. Canva

Create eye-catching social media graphics, posters, and infographics using Canva’s drag-and-drop interface. Gain proficiency in brand kits, content templates, and social media design best practices.

📈 Why Choose This Internship Training Programme?

• Career-Oriented Curriculum: Learn exactly what employers expect from a social media marketing executive or assistant.

• Internship-Based Practical Training: All learning is supplemented with internship assignments and real-world practice.

• Mentorship & Feedback: Receive guidance from experienced marketing professionals and mentors at Brand Me 4 Job.

• Portfolio-Ready Projects: Build a digital portfolio filled with content plans, campaign dashboards, social posts, video content, and analytics reports.

• Certification & Reference Letter: On successful completion, participants receive a recognised certificate and an internship reference letter to enhance employability.

• Remote & Flexible Learning: Access all materials online at your own pace, with optional weekly live check-ins and support sessions.

💼 Who Should Enrol?

This internship training programme is ideal for:

• Students & Recent Graduates looking to gain hands-on social media marketing skills.

• Career Changers transitioning into digital marketing from other industries.

• International Students aiming to understand the UK marketing landscape and improve employability.

• Freelancers & Small Business Owners who want to grow their brand online.

• Job Seekers looking to add practical digital marketing experience to their CV.

🏆 Outcomes You Can Expect

By the end of this course and internship, you will be able to:

• Confidently apply for roles such as Social Media Assistant, Marketing Executive, Digital Content Creator, or Social Media Manager.

• Understand how to work collaboratively within a marketing team using modern tools and frameworks.

• Analyse the performance of social media campaigns and recommend improvements based on data.

• Create compelling social content, including graphics, videos, and copy that align with brand strategy.

• Use AI and automation tools to enhance productivity and creativity.