🎓 Event Management Practical Training Program

Orchestrating Events with Digital Precision and Strategic Planning

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📌 Program Overview

In today’s hybrid and digitally driven event landscape, mastering planning tools, communication platforms, and promotional strategies is essential for delivering impactful experiences. This Event Management Practical Training Program by Stunited CIC provides hands-on learning across industry-relevant software, guiding interns through the real-world process of planning, executing, and evaluating successful events. Designed for the UK student and graduate market, the program ensures participants become job-ready for entry-level event roles across businesses, non-profits, agencies, and academic institutions.

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🎯 Core Learning Objectives

• Master core event management tools and digital collaboration platforms

• Plan and schedule real and simulated events end-to-end

• Learn AI-enhanced planning, communication, and promotion strategies

• Create event assets like schedules, branding materials, and reports

• Manage attendees, promotions, and follow-up using modern tools

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🧩 Detailed Course Structure

1. Digital Workspace Essentials

Tools: Google Workspace / Microsoft Office Suite

• Event proposals and budget reports in Docs/Word

• Cost estimations and scheduling in Sheets/Excel

• Presentation decks and client briefs in Slides/PowerPoint

• Template creation for guest lists, vendor coordination

• Collaborative editing and real-time file sharing

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2. Event Project Management

Tools: Monday.com (Free Trial)

• Create project boards for events (planning > promotion > execution > feedback)

• Assign tasks, set deadlines, and allocate team roles

• Use Gantt charts and Kanban boards for visibility

• Monitor vendor deliverables and logistics timelines

• Track budgets and ticketing targets

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3. Calendar and Appointment Tools

Tools: Google Calendar / Calendly

• Schedule speaker meetings, internal reviews, and client walkthroughs

• Automate event registration calls

• Coordinate time zones and avoid overlaps

• Sync with Gmail/Outlook for seamless integration

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4. AI in Event Planning

Tools: ChatGPT & AI Tools (Prompt Engineering)

• Generate email templates, agendas, and social media content

• Brainstorm event themes, names, and webinar topics

• Automate copy for event pages, promotional banners

• Create FAQs, attendee responses, and thank-you emails

• Use AI to streamline communication and increase productivity

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5. Event Promotion & Registration

Tools: Eventbrite

• Create branded event pages for webinars or workshops

• Manage ticketing, guest limits, and waitlists

• Analyze registration trends

• Integrate Zoom/Mailchimp for seamless experience

• Enable social sharing and SEO for organic promotion

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6. Event Design & Branding

Tools: Canva (Free)

• Create event posters, digital invites, social media banners

• Build event branding kits (color, logo, fonts)

• Design engaging presentation slides

• Use templates to maintain brand consistency

• Export assets for Eventbrite, Mailchimp, LinkedIn, and more

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7. Team Task Management

Tools: Trello (Free Plan)

• Use Kanban-style boards to plan weekly event tasks

• Create lists for each event phase (Pre-event, Live-day, Post-event)

• Assign collaborators, track progress

• Use checklists for venue setup, catering, emails, etc.

• Upload documents and meeting notes

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8. Virtual Event Hosting

Tools: Zoom / Microsoft Teams

• Host webinars, guest lectures, or panels

• Schedule, invite, and conduct mock or live events

• Use screen sharing, Q&A, breakout rooms

• Record and analyze post-event engagement

• Simulate event-day coordination

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9. Social Media Scheduling & Engagement

Tools: Hootsuite / Buffer (Free Tier)

• Schedule event promotions on LinkedIn, Instagram, Twitter

• Monitor hashtags and audience engagement

• Plan pre-event, live, and post-event content calendar

• Collaborate on captions, visuals, and CTAs

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10. Email Marketing for Events

Tools: Mailchimp (Free Tier)

• Create and segment an audience for your event

• Design newsletters and automated welcome emails

• Send reminder emails and follow-up feedback surveys

• Monitor open/click rates and adjust email timing

• Simulate a 3-step onboarding email series

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🧪 Training Methodology

🔧 Practical Application

• Real-world scenarios: webinars, student fairs, product launches

• Tool-based assignments: setup, execution, follow-up

• Simulations of team meetings, calendar invites, task tracking

• Case-based learning: UK university events, SME campaigns

• Mini-projects: run mock events using all tools

🏢 Industry Integration

• Aligned with UK event regulations, GDPR, and accessibility standards

• Promotion strategies tailored for UK-based student and business networks

• Use real-life templates and examples from actual events

• Email, social media, and calendar usage per local norms

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✅ Expected Outcomes

📊 Technical Expertise

• Event page creation and registration management

• Calendar planning and internal meeting coordination

• Social media scheduling and content strategy

• Real-time collaboration and reporting

• Digital branding and audience communication

🚀 Professional Growth

• Deadline-based planning

• Creative thinking in design and content

• Strong written communication

• AI-powered copy and asset development

• Coordination and stakeholder engagement

🎯 Career Enhancement

• Portfolio with simulated or real event experience

• Mastery of 10+ industry tools

• Practical examples to show in interviews

• Certification of completion

• Confidence to assist or lead small events in real roles

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📝 Assessment Framework

📍 Continuous Evaluation

• Weekly task-based tool assessments

• Role simulation (host, designer, planner)

• Peer review for promotion materials

• Calendar discipline and email etiquette

• Event report summaries

🏅 Final Certification

• Create a complete end-to-end event simulation

• Present your Trello board, Eventbrite page, and Canva materials

• Submit promotional plan (email, social, banner)

• Live presentation simulation via Zoom

• Final review + letter of recommendation (if applicable)

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💼 Industry Relevance

This program is crafted around actual practices of UK student events, SME launches, and institutional webinars. Interns graduate with practical know-how of tools they will encounter in junior Event Coordinator, Executive, or Marketing roles.

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🎓 Career Opportunities

• Event Coordinator

• Marketing Assistant – Events

• Community Engagement Intern

• Event Support Executive

• Webinar Production Assistant

• Digital Events Associate