Overview
Defining email marketing00:02:07
Considering the advantages00:02:31
Section 1 Quiz
Basics
Adding email to your marketing strategy00:03:00
Defining key elements of email marketing00:03:31
Section 2 Quiz
Contacts and Lists
Maintaining healthy email lists00:04:8
Segmenting your list00:02:47
Section 3 Quiz
An Effective Email Strategy
Creating a good strategy00:04:14
Creating powerful email marketing campaigns00:03:32
Choosing an email marketing theme00:03:54
Building a high-performing email00:04:29
Section 4 Quiz
Success with Analytics
Using metrics in email marketing00:02:58
Optimizing and testing your emails00:04:29