Introduction
What is customer Value?00:01:46
Chapter Quiz
Understanding Customer Value
Defining Customer Value00:02:14
Creating Customer Value00:02:07
Different ways to measure value00:02:24
Chapter Quiz
The Value Narrative
Understanding value over price00:02:30
Reviewing your current messaging00:03:00
Reshaping your value narrative00:03:02
Different strokes for different folks00:02:31
The expectation gap00:03:07
Chapter Quiz
Advanced Customer Value
Extracting customer value00:03:17
Current Value vs. future value00:03:33
Low Value to high value00:02:04
Chapter Quiz