Introduction
The power of Google Ads00:01:20
Pay-Per-Click Advertising
An overview of Google Ads00:01:52
Understanding consumer intent00:02:19
Where Google Ads appear00:01:51
How Google Ads appear00:02:19
Benefits of using Google Ads00:02:36
Understanding the Google Ads structure00:03:28
How the Google Ads auction works00:03:55
Section 1 Quiz
Before Getting Started
Define your goals00:02:27
Define your customers00:02:16
Set realistic expectations00:03:11
Craft the buyer journey00:02:29
Section 2 Quiz
Getting Started with Ads
Signing up for Google Ads00:01:49
Exploring the dashboard00:04:58
Exploring campaigns00:03:32
Exploring ad groups00:01:24
Exploring ads, keywords, and insights00:02:32
Section 3 Quiz
Researching your Keywords
How keywords work00:02:56
Brainstorming keyword ideas00:02:24
Tools to help with keyword ideas00:02:50
Use Google Keyword Planner for ideas00:03:56
Evaluate keyword search volume00:03:41
Section 4 Quiz
Targeting with Keywords
Options for targeting with keywords00:01:00
Broad match targeting00:01:22
Phrase match targeting00:01:44
Exact match targeting00:01:56
Negative match targeting00:01:16
Creating Your First Google Ads Campaign
Choose a campaign goal in Google Ads00:04:25
Calculate customer lifetime value00:02:22
Decide on your budget in Google Ads00:02:46
Set your bids in Google Ads00:05:14
Set network settings in Google Ads00:01:22
Select your audience in Google Ads00:05:58
Creating Your First Advertisement
Writing a great ad00:04:17
Create an ad group and add keywords00:04:40
Create responsive search ads00:04:58
Add ad extensions in Google Ads00:04:26
Finalize your Google Ads campaign00:01:01
Adjust campaign settings in Google Ads00:01:27
Section 7 Quiz
Advanced Advertising Tracking
Connecting Google Analytics00:03:39
What is conversion tracking?00:02:21
Setting up conversion tracking00:08:19
Reviewing conversion data00:02:52
Section 8 Quiz
Monitoring Your Advertisements
Reports available in Google Ads00:03:40
Campaign reports in Google Ads00:03:37
Search term reports in Google Ads00:03:15
Section 9 Quiz
Key Optimization Strategies
Key optimization tips00:04:36
Setting up campaign experiments00:03:34
Reviewing bid adjustments00:04:06
Reviewing speed score00:02:12
Section 10 Quiz
Conclusion
Continue working with Google Ads00:00:57
