Introduction
Make social media more effective for your business00:01:31
Establishing your social media strategy00:03:20
Introduction Section Quiz
Start with a SWOT
Conducting a social media audit00:03:50
Using data to understand your social media strengths00:03:03
Analyzing your SWOT and adapting your social media plan00:04:50
Chapter 1 Quiz
What’s driving the Major Platforms
Facebook: The mass media of social platforms00:03:07
Engage customers visually on Instagram00:03:12
Twitter: Real-time news, video, and customer service00:03:05
LinkedIn: Social networking for business professionals00:03:04
YouTube: Video, influencers, ads00:04:20
How Pinterest is becoming the new digital mall00:03:07
Snapchat: Showcase your brand’s creativity00:03:13
Engage young audiences on TikTok00:03:35
Chapter 2 Quiz
Turning Strategy into Action
Refining your company’s content mix00:03:34
How to create stories00:03:53
Optimizing paid, earned, shared, and owned media00:02:33
Chapter 3 Quiz